CONSULTING

VISION

RAISING AN AFRICAN TRIBE

The Milepost Centre for Life aims to be a non-partisan consulting firm.

Our mission is to preserve the African identity through recognition and integration of African peoples’ indigenous culture in medium-to-large organisations.

In a Financial Times article titled: “‘One size fits all’ marketing by global companies fails in Africa” – FT, Nairobi, March 2014 - author, Katrina Manson highlighted the key mistakes that multinational companies make in their advertising campaigns to Africans. The cut-and-paste method of the MNCs global brand position can be perceived as imposing, lacking sensitivity or even worse, product-pushing.

Furthermore, misunderstanding cultural norms and disrespecting long-held traditions can lead to catastrophic and costly failures.

Milepost Consulting assists organisations in achieving and celebrating true diversity and inclusion; and offers these organisations a better opportunity to participate in some of the world’s fastest growing economies.

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Methodology

1.

Create a cultural hub of education and entertainment to encourage everyone to embrace a new-age philosophy of integration and promote social cohesion.

2.

Facilitating open and honest dialogues which address colonisation, racism, sexism, ageism and demystify African indigenous systems and cultures.

3.

Formulate sustainable transformation programs.

4.

Create and re-engineer organisational culture.

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